![]() ![]() ![]() People can use impression management for anything from making friends to getting a job. This is true even in business situations because companies rely on their societal perception to convince people to do business with them. The primary purpose of impression management is to establish or preserve someone's social standing. Public Relations (Definition and Examples) What is the purpose of impression management? It can also be a purposeful, strategic decision people enact when they need to control public opinion. Impression management can operate as a subconscious process that people don't realize is happening, which often occurs in social situations where people naturally try to make themselves likable and try to embody positive traits. When using impression management, people focus on spreading information that aligns with how they want others to perceive them, causing their audience to make decisions and form opinions based on an informational bias. Impression management uses the control of information to emphasize certain aspects of a situation while diverting attention from other details that could contradict the desired impression. People use impression management to reinforce current opinions or attempt to change them depending on their goals. Impression management refers to the actions people take to persuade others to think about a concept in a certain way. In this article, we discuss what impression management is, including information about its purpose and methods, and explain how to implement it in the workplace using situational examples. Understanding how impression management works can help you achieve your professional goals and increase your effectiveness at work. ![]() Impression management refers to the practice of trying to affect other people's perceptions. An extensive taxonomy of interviewer IM intentions, behaviors, and intended outcomes is developed, interrelationships between these elements are presented, and avenues for future research are derived.Being able to influence how others feel about a person, product, situation or idea can be a valuable asset in professional and social contexts. Furthermore, interviewers apply a broad range of IM behaviors, including verbal and nonverbal as well as paraverbal, artifactual, and administrative behaviors. Results showed that the spectrum of interviewers' IM intentions goes well beyond what has been proposed in past research. We also observed actual employment interviews and analyzed memos and image brochures to generate a conceptual model of interviewer IM. Following a grounded theory approach, multiple raters analyzed in-depth interviews with interviewers and applicants. To develop such a conceptual model on how and why interviewers use IM, our qualitative study elaborates signaling theory in the interview context by identifying the broad range of impressions that interviewers intend to create on applicants, what kinds of signals interviewers deliberately use to create their intended impressions, and what outcomes they pursue. Although it has been proposed that interviewers' deliberate signaling behaviors are a key factor for attracting applicants and thus for ensuring organizations' success, no conceptual model about impression management (IM) exists from the viewpoint of the interviewer as separate from the applicant. Hence, interviewers have the goal not only of identifying promising applicants but also of representing their organization. To remain viable in today's highly competitive business environments, it is crucial for organizations to attract and retain top candidates. ![]()
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